Google recruited Firstborn to showcase Google+ Pages as a small business tool. A series of short videos demonstrate how Google+ Pages enable more intimate digital interactions between business owners and their customers.Firstborn scoured the country for remarkable businesses and offered their owners the chance to participate in an unusual project. The Firstborn Studio teams traveled far and wide to meet the businesses owners in person, get to know their personalities and capture their stories on film.
These documentary pieces show how Google+ Pages help small businesses grow. Viewers learn about innovative Google+ features like Circles, Hangouts and Stream as well as gain an appreciation for the unique personalities behind each successful business.The Firstborn Studio crafted the treatment, researched the businesses, directed, produced and edited all of the videos in-house. The post-production process included full recreation and animation of all Google+ pages as well as editorial of extensive interview and B-roll footage.